WorkinCulture - The Business of Art 2012
Afraid to tackle the stacks of paperwork collecting in your life? Need help valuing your work, finding your market, or articulating your vision? More importantly, would you like to know if you are making a profit or not? You might be surprised to find out that you aren't only an artist, but an entrepreneur.
WorkInCulture is pleased to present The Business of Art, a seven week course, designed to help professional artists from all disciplines improve their business skills.
Participants will learn about the business practices necessary to sustain a career in the arts:
* GETTING STARTED: Develop an awareness of the mindset that prevents business minded thinking
* THE BUSINESS PLAN: Learn the benefits of producing a business plan, and understand the differences between vision, mission, and identity statements
* MARKETING RESEARCH: Identify the current and potential audience
* THE MARKETING ACTION PLAN: Develop the resources, tools, and steps for creating a marketing plan, including the implementation of social media, as well as traditional marketing strategies
* FINANCIAL PLANNING AND CONTROLS: Learn how to manage your finances and the importance of developing a budget
* MANAGING YOUR SMALL BUSINESS: How to identify the pillars of support needed to run a successful business.
Sessions are led by Jack Cunningham, an arts business coach, writer, producer, and performer. Guest instructors include Amanda Mills, a financial specialist, and Jyotika Malhotra, a marketing specialist.
The course runs from 6-9pm, on seven consecutive Mondays, beginning April 2nd and concluding with in-class presentations on May 14th and will be held at Arts Etobicoke, 4893A Dundas Street West (easily accessible by the TTC; free parking is also available).
The cost is $299 plus HST. Enrollment is limited, so apply early. For registration and payment options, please visit workinculture2012.eventbrite.com
The Business of Art is possible thanks to the partnership of Arts Etobicoke, Mississauga Arts Council, and Lakeshore Arts.
If you have any further questions please contact us at info@workinculture.ca or by telephone 416-340-0086.
Skills Check-In: A Report from WorkInCulture on Artists' Business Skill Needs
Over 500 artists responded to our survey last October about business skills, learning preferences and other training related issues. From the report: "Marketing, sales and promotion are the most important skill issues for artists no matter the discipline, region or experience; the skills needed are not just theoretical but practical." Read the entire report at www.workinculture.ca.
Stay in touch with WorkInCulture and visit their website to check for job postings, career skills and other business tips, and the latest in research and information!
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